Enabling Growth at Scale:
Enterprise Deal Pricing & Global Expansion Planning
Background
By 2024, MBP (myBasePay) had established strong early traction, fueled by a bold vision and a growing client base. As the company attracted interest from larger enterprise clients, it became clear that future growth depended on building the infrastructure and tools to support more complex deals, onboard clients seamlessly, and expand internationally.
While demand was strong, MBP’s internal capabilities and team capacity hadn’t yet caught up with the pace of growth:
Pricing relied on a patchwork of spreadsheets that were increasingly difficult to manage and risky for the company’s low-margin, high-volume model.
Client implementations lacked a structured process, creating the potential for uneven onboarding experiences for both customers and workers.
The CRM system (HubSpot) wasn’t configured to provide accurate pipeline visibility, limiting the team’s ability to track deals and forecast growth.
The path to international expansion was unclear, with no framework to evaluate compliance, risk, or operational readiness.
Without support, MBP risked missing opportunities at the very moment enterprise demand was accelerating.
The Challenge
How Day1 Showed Up
Day1 partnered with MBP to design and execute growth enablement initiatives that directly tied to revenue realization.
Pricing Tools and Strategy
We replaced the “Frankenstack” of spreadsheets with automated pricing tools and templates for both domestic and international opportunities. Backed by profitability analysis, these tools gave the sales team one-click quoting capabilities and expanded pricing options while protecting margin.
Sales Systems and RevOps Enablement
We enhanced HubSpot to provide accurate, real-time pipeline reporting, giving leaders better visibility into deals. Alongside the system improvements, Day1 facilitated weekly RevOps huddles that brought structure and accountability to pipeline management, helping the team identify next steps on critical deals and increase overall velocity.
Client Implementations
In parallel, we built an enterprise-grade implementation playbook that standardized onboarding for new accounts. For marquee enterprise clients, Day1 acted as a white-labeled extension of the MBP team, quarterbacking implementations end-to-end — from project planning and RAID log management to facilitating weekly status meetings with clients and internal stakeholders.
Global Expansion Framework
We created a market entry framework to evaluate compliance, risk, operational readiness, and financial viability across six new regions. This enabled MBP to prioritize markets and sequence expansion with confidence. To support international scale, we also developed a partner vetting framework, ensuring consistent, objective assessment of in-country EOR vendors.
Clarity on Global Growth
The market entry and partner vetting frameworks gave leadership the structure to expand internationally with confidence.
The Impact
Day1’s work in growth and revenue enablement gave MBP the tools and frameworks to turn opportunity into realized revenue.
“With Day1’s frameworks, we knew where to expand first and how to do it responsibly.
It gave us clarity on risk, cost, and opportunity — and a roadmap for global growth.”
Seamless Client Onboarding
The implementation playbook and Day1’s white-labeled execution enabled MBP to onboard marquee clients with enterprise-grade sophistication.
“Day1 was instrumental during our recent client implementations - collaborating seamlessly with internal teams to build custom client requirements, coordinate resources, and drive communication.
Their attention to detail and problem-solving attitude ensured we hit important milestones on time.”
Faster, More Profitable Deals
Pricing tools streamlined quoting and safeguarded margins, empowering the sales team with confidence.
“Day1 worked collaboratively with our teams to help reimagine the way we price deals.
What stood out was their depth of understanding, they combined advanced-excel modeling expertise with accounting knowledge to build tools that satisfied both our finance team’s requirements and our business development team’s pricing needs.”
Beyond the systems and frameworks, the emotional shift was just as significant:
Confident
Sales leaders felt confident in their ability to close deals quickly and profitably.
Assured
Executives felt assured they could serve new enterprise accounts effectively.
Empowered
Leadership felt empowered to pursue global opportunities strategically.
With scalable pricing tools, enterprise-grade implementations, and a clear global expansion strategy, MBP is positioned to capture new opportunities with speed and confidence. The company now has the infrastructure to serve enterprise clients at scale, protect profitability, and pursue international growth with clarity.
For MBP, this pillar of work represented one of the most impactful shifts in its scaling journey with Day1 — directly tied to revenue realization and long-term growth.
Looking Ahead
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Day1 partners with growing companies to design and implement the systems, processes, and strategies that unlock performance.
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