Strengthening Strategy and Investor Confidence
From Vision to Alignment:
Background
MBP (myBasePay)’s co-founders are visionary leaders and market innovators. From the outset, they established a bold vision for the business and quickly gained traction in the market. With so many opportunities ahead, they recognized the importance of having a strong partner who could help translate that vision into practical strategies and plans that would guide the company’s next stage of growth.
As the company scaled, the abundance of ideas and opportunities created complexity:
Strategy was not yet synthesized into a documented plan that could anchor decision-making across the leadership team.
Roles and accountabilities were evolving, making alignment across executives more challenging.
Managing deliverables and consistent reporting was a challenge
Stakeholder engagement at all levels was infrequent, which limited opportunities for visibility and deeper collaboration.
Without a clear, unified strategy and stronger governance, MBP risked decision-making bottlenecks and missed opportunities to build investor confidence.
The Challenge
How Day1 Showed Up
MBP partnered with Day1 to bring clarity, alignment, and stronger governance.
Board Reporting & Governance:
Day1 designed the frameworks for consistent board reporting and partnered with the leadership team to prepare timely updates. Monthly reports now included not only financial performance but also broader business updates, while quarterly meetings became structured forums to discuss long-term strategy, funding needs, and scaling priorities. Day1 attended and facilitated board meetings, ensuring productive dialogue between executives and investors.
Fractional COO Leadership:
Acting as MBP’s Fractional COO, Day1’s principal consultant partnered with the CEO, CXO, and CFO to embed strategy into daily leadership. By facilitating executive meetings and offsites, Day1 ensured that the leadership team had a clear plan of action and alignment on how to deliver growth.
Leadership Transitions:
As MBP continued to scale, Day1 supported the management team and board through key leadership transitions, ensuring stability and business continuity throughout the process. Day1’s executive partners provided interim day-to-day leadership coverage where critical needs arose, bridging communication between the board and management team to maintain alignment and momentum. As new leaders joined the organization, Day1 facilitated context setting and knowledge transfer to accelerate onboarding and preserve organizational continuity, enabling a smooth transition into the company’s next chapter.
Angela Alberty
CEO & Co-Founder, myBasePay
“Day1 was instrumental in helping us build the discipline and structure around our board relationships from the very beginning.
They designed reporting frameworks that elevated the quality of our dialogue with investors, ensuring every update was not only about financial results but also about the bigger picture. Their facilitation of board meetings created an environment where our leadership team and investors could engage in constructive, forward-looking discussions.
This foundation has allowed us to approach governance with clarity, confidence, and alignment as we scale."
The Impact
Over the course of 18 months, the impact was transformative:
Investor Confidence
Board involvement shifted from occasional touch points to consistent monthly engagement, with quarterly reviews providing visibility into long-term strategy and capital needs. With timely reporting and transparent updates, investors gained confidence in the company’s ability to execute its growth plan.
“Day1 brought a level of discipline and transparency that gave us confidence.
We achieved a new level of visibility into both the business performance and the leadership team’s strategy to scale.”
Executive Alignment
The leadership team now had a unified framework to prioritize initiatives, measure progress, and stay accountable to both the board and the broader organization.
“Working with Day1 brought a new level of structure to our leadership team. The way they facilitated planning sessions and offsites gave us the space to have honest discussions and align around priorities. It wasn’t just talk — we left with a plan of action that kept us accountable and moving forward together.”
Leadership Continuity
During periods of transition, Day1 provided interim leadership and communication support, ensuring stability and momentum. By bridging the board and management team, facilitating knowledge transfer, and supporting onboarding for new leaders, Day1 helped maintain operational continuity and preserve organizational context during change.
Looking Ahead
With its strategic foundation in place and a governance model that actively engages all stakeholders, MBP is well-positioned for the next stage of growth. The company now has the clarity, alignment, leadership, and investor confidence to scale sustainably and realize its vision for lasting impact in the market.
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