Scaling with Day1:
From Strategic Roadmap to Execution Partner
Background
By 2023, MBP (myBasePay) was three years into its journey and growing at a rapid pace. Founded by visionary industry leaders, the company had built strong early traction in the market and was expanding quickly. The founders had created a bold vision for the business and generated impressive demand — positioning MBP as a disruptive force in the contingent workforce and employer-of-record space.
The Challenge
As with many high-growth startups, early momentum was being driven by an all-hands-on-deck approach. Roles and accountabilities weren’t clearly defined, systems hadn’t kept up with the pace of growth, and the leadership team lacked the structures needed to sustain scale.
What MBP needed was not only clarity on where to go, but also a trusted partner who could roll up their sleeves and help build the operational maturity to get there.
How Day1 Showed Up
First, MBP engaged Day1 to conduct its Business Review to Roadmap (BR2R) — a proven framework to holistically understand current capabilities and create a customized scaling plan. Day1 assessed the organization across people, process, technology, and financial performance. The result was a comprehensive set of recommendations and a growth roadmap designed to unlock scalability.
From there, MBP asked Day1 to move beyond strategy into execution. Over the next two and a half years, Day1 became an embedded partner — providing COO-level leadership, adding capacity through its Taskforce project teams, and working alongside MBP’s team to fast-track roadmap realization.
Day1’s support spanned four critical pillars:
Business Strategy & Investor Relations – refining the company’s positioning and enhancing board reporting and governance.
Financials & Reporting – creating transparency, data-driven decision-making, and confidence in the business model.
Technology & Enablement – launching and strengthening systems to support scale.
Growth & Revenue Enablement – building sales enablement tools, quarterbacking client implementations, and shaping the global expansion plan.
The Impact
For MBP, the greatest impact wasn’t only the systems, structures, or reports — it was the shift in how the leadership team felt about scaling.
Trusted Challenge
Day1 pushed the organization to think differently, but always with empathy and a perspective grounded in their reality. Stakeholders knew the advice and decisions being shaped were both strategic and practical.
Pace
Perhaps most importantly, Day1 gave MBP an accelerant. With the right resources and expertise behind them, the team could move faster than competitors and turn strategic intent into action at speed.
Confidence
With Day1’s task force supporting execution, the team saw that even the most complex initiatives were possible. What once felt daunting became achievable.
Relief
They no longer had to shoulder the weight of building everything alone. Day1 was embedded as a partner, taking work off their plate and rolling up sleeves alongside them.
That combination — relief, confidence, trusted challenge, and pace — gave MBP what it needed most: the ability to focus on growth knowing that the foundations of scale were firmly in place.
Looking Ahead
Today, MBP is operating with the structures, playbooks, and governance needed to scale sustainably. With investor confidence, a strong market presence, an exceptional leadership team, and the ability to execute against its next phase of growth, the company is positioned for long-term success.
For Day1, the journey with MBP reflects what we do best: embedding alongside leadership to bring clarity, build structure, and execute the initiatives that matter most — then handing back a strong foundation the organization can carry forward. It’s the essence of what “scaling with Day1” looks like in action.
Need a transformation partner for your business?
Day1 partners with growing companies to design and implement the systems, processes, and strategies that unlock performance.
Let’s talk about how we can help you get from day one to your one day.
